Scaling Amazon
OVERVIEW
Kind Laundry
Kind Laundry offers eco-friendly laundry detergent sheets designed for the environmentally conscious consumer. With a commitment to clean ingredients and sustainability, our innovative products simplify laundry routines while minimizing environmental impact.
What we delivered
Amazon PPC
Challenges
From Bleeding to Thriving
In the competitive world of laundry detergent, standing out amidst a sea of brands is no easy feat.
For Kind Laundry, a brand committed to providing eco-friendly and hypoallergenic laundry solutions, the challenge was not only to differentiate themselves but also to expand their customer reach and achieve better market profitability.
With a struggle to yield results from Meta ads and a desire for growth, Kind Laundry embarked on a transformative journey to leverage the power of Amazon.
Phil and Shawn are amazing when it comes to Amazon. It's truly shocking that they know so much about it. It's almost wizadry in how they fixed and scaled our Amazon store.
Angie T., Co-founder of Kind Laundry
Our Approach
Structure. Testing. Systems. Scale.
We first did a full Amazon account audit structuring better listing images like leveraging PR and having US vs Them comparison images for faster CVR. Next we performed a full PPC audit and immediately did a campaign rebalance to cut unprofitable keywords and redistributed spend to promising keywords.
Finally, we worked on a sales velocity model to help them get ranked faster organically and eventually switched to profitability model once they had consistent keyword sales established which allowed us to scale even further with video ads.
