Expanding to Amazon
OVERVIEW
Loop Lasso
Seeing is Believing.
Loop Lasso is an ASMR / ADHD gadget toy used to create immersive, fun experiences designed by ex-NASA employee.Their product went viral on TikTok and eventually customers started asking if the product could be bought on Amazon.
They knew they had to be there but were not sure how to navigate Amazon’s landscape.
That’s where Black Compass came in.
What we delivered
Scaled Brand to Amazon
Challenges
Big launch on a tight timeline
On a short relaunch timeline, immediately did a full analysis of their biggest competitors (and knock-offs) and started removing listings closely relating to Loop Lasso’s products due to a robust brand set-up protection by Black Compass.
Straitening on creative listing images to show off its unique use cases and leverage UGC / social proof, where other competitors were lacking on.
Presented a strong evergreen review strategy in place that will allow the listing to get consistent reviews.
Finally, we did a full assessment of all the outside traffic sources they had that will help drive additional impressions to the listing during launch. Amazon favors outside traffic above all else.
The Black Compass Team did a phenomenal job in the product launch. We're already #1 in our category!
Ben S., Founder of Loop Lasso
Our Approach
The Master Plan
We decided to launch during November to capture the surge in traffic.
We immediately did a full analysis of their biggest competitors (and knock-offs) and started removing listings closely relating to Loop Lasso’s products due to a robust brand set-up protection by Black Compass.
Straitening on creative listing images to show off its unique use cases and leverage UGC / social proof, where other competitors were lacking on.
Presented a strong evergreen review strategy in place that will allow the listing to get consistent reviews.
Finally, we did a full assessment of all the outside traffic sources they had that will help drive additional impressions to the listing during launch. Amazon favors outside traffic above all else.
Launch Away 🚀
Our Approach
After reviewed the gameplan here’s how we executed:
Removed all copycats / knock-offs and seized their listing traffic back with our brand defense strategy.
Implemented top-tier listing images to show off the premium factor and charged 29% higher than the average competitor.
Executed on our ‘Infinite Amazon Review’ strategy allowing a consistent amount of reviews to come in, all 100% compliant.
Launched an Email + SMS campaign to VIP customers for outside traffic ranking.
Went aggressive on Amazon ads with a healthy mixture of banner, video and competitor targeting ads and scaled ad spend to $20k / day at peak.
