Scaling Amazon
Overview
Olyra Foods
Olyra Foods, a healthy snack brand with a unique take on ancient Greek grains came to us wanting to help boost their e-commerce storefront, especially with Amazon.
The brand dominates retail like Erewhon, Publix and Whole Foods but their digital side was lacking.
We developed a marketing leader position strategy compared to other competitors who were using filler ingredients.
What we delivered
Amazon PPC
Challenges
A new contender introduced
Olyra Foods, a unique snack brand with a healthy twist on using ancient grains, faces the daunting task of establishing a foothold on Amazon's platform amidst fierce competition from well-established household competitor brands. Struggling to generate sales, they grapple with the hurdle of distinguishing themselves in a saturated market and rapidly gaining market share.
Black Compass plays a pivotal roll in our overall growth strategy. They have Amazon handled well.
George B., COO of Olyra Foods
Our Approach
A big launch on a tight timeline
Navigating a high-stakes scenario, our client aimed for a November launch, coinciding with the Q4 rush—an unconventional move but crucial due to an impending opportunity with a major retailer evaluating their Amazon performance. Tasked with orchestrating a standout debut, our agency swiftly devised a strategy to make an impactful impression from day one.
